In business, since October, 2010, Passion Plus Fashion has been a huge hit with brides, prom-goers and young ladies celebrating Quinceañera. The key was becoming the Designer Representative for a client in China, with 10 years and over 200,000 gowns of successful experience. The goal, of its owner, Laura Smith, was two-fold. First, she wanted to offer high-fashion and quality wedding gowns, prom dresses and other apparel to women that fit all figures, shapes and sizes so their special days would be as perfect as possible. Second, she wanted to provide that quality at reasonable, rather than ‘break the bank’, prices. After starting her quest in late 2009, purchasing and rejecting product samples, she came across a designer that couldn’t be ignored. The elegance, quality and price of the gowns were a combination she knew could not be beat. After several sales and careful reviews of feedback, she decided it was time to take her efforts public and established her eCommerce site on March 2, 2012. Now able to reach out worldwide, she hopes to bring new hope to women of all walks of life to have, within their reach, the gown they always dreamed of.