AI for Small Business: A Data-Driven Guide to Start, Scale, and Succeed with AI
Two-thirds of small businesses are experimenting with generative AI, but only 15% use it regularly. Drawing on Gusto's latest data, this playbook shows where small businesses stand with AI today, why they are adopting it and what results they report, including four in five users seeing a productivity boost of 20% or more. It breaks down the most common barriers, from lack of technical expertise to data privacy and choosing the right tools, and explains how to overcome each one. You will also find guidance on setting usage policies and training your team, a quick start guide with prompting tips and everyday metrics for measuring impact, a three-question roadmap framework and a look ahead at AI agents. Read it to start small and build AI into your business with confidence.
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