Colavita USA's reputation for quality translated into success for the Colavita Pasta and Colavita Balsamic Vinegar product lines that the company also imports from Italy COLAVITA guarantees its product to be 100% Italian olive oil and properly labeled With that handshake the two would unwittingly embark on a journey that would establish Colavita Extra Virgin Olive Oil as a national leader in the extra virgin olive oil category and the Colavita brand as a major force in the Italian specialty food business This seal assures consumers worldwide that Colavita Extra Virgin Olive Oil is obtained exclusively from Italian olives, generally regarded as the source of the finest olive oils in the world It was there, four generations ago, that Giovanni Colavita founded the family olive oil tradition and Colavita Extra Virgin Olive Oil was born