Marsh Fresh Express introduced home grocery delivery in Indianapolis and became the first local supermarket chain to offer telephone and online home grocery shopping Marsh was able to get in on the ground floor of what has proved to be one of the most enduring trends in the retail food industry Marsh has the distinction of being the first grocery store in the world to use electronic scanners to ring up purchases Marsh has been a technological leader in the food retail industry In 1995, Marsh rolled out the Marsh Fresh IDEA® Card, which allowed customers to take advantage of electronically applied instant discounts