There are those who suggest that print media is a thing of the past, due to computers, cell phones, smart pads, and similar technologies. News organizations have seen drastic reductions in subscriptions due to the flood of news available on the internet. However, the need for print media will continue to exist, because no matter how sophisticated the technology, certain communication objectives can be met only through print media. Additionally, there are those consumers who will never accept getting all of their information electronically, because they treasure the idea of holding and reading a book or newspaper. A printing company will always be a viable organization since there will be a demand for printing.

Print media provides a means for referencing material at a later date. It is easy to file away until needed. Items generated via electronic media may only be temporary in nature. For example, some newspapers place obituaries and other newsworthy information on the web for a short time. If one wants access to the information a few months later, it may no longer be available, or there may be a fee to access a document.

Another valuable aspect of print media is the ability to target specific audiences. When a business or organization has specific demographic groups or geographic areas to be reached, print media is the only sure way to reach these sectors. Print media used for advertising can be delivered to specific zip codes by mail, which is convenient for most consumers. A printing company can offer various services for printing and mailing, for companies that need to send large quantities of printed pieces. 

Concern over identity theft is another reason print media is preferred by consumers. Doing business online creates vulnerability to identity theft. Ordering merchandise online requires that the shopper provide personal data, including name, address, and birth date. When paying by credit or debit card, account numbers must also be entered. It is easy for this information to fall into the hands of hackers, and other criminals who use it for personal gain. A customer’s good name and credit could be ruined in a matter of seconds. For this reason, many consumers prefer receiving catalogs that permit them to order merchandise the tradition way—by mail. Printing companies that offer catalog printing will continue to reap benefits since consumers shop catalogs for items ranging from garden seeds to furniture.

I am Jasmine Eala and currently working for Archant Print. The company wants to share and emphasize the importance of printing in every business. And you can visit ArchantPrint.co.uk for your printing needs.