Courting ‘Millennials’ is not easy and most marketers have already learnt it the hard way. They are fickle minded, hard to please and even if you manage to grab their attention, you will find it increasingly difficult to retain their interest for a longer period of time. In short, if they are your targeted audience, you should be asking for God’s grace. They are impatience folk and they have zero tolerance for clumsy and nasty things.

So reaching out to them requires a special marketing strategy in which marketing and product are interlaced so that your brand does not appear boring to these ‘Millennials’. To make your task easier, here we are going to give you four amazing pieces of advices that may save your life sometimes -

Listen More; Talk Less – Since you are dealing with a new species that has very little patience and have pump up energy that would make them go bust if they remain inactive for long, you have to exercise patience as much as possible. You simply cannot get them listen to what you have to say and get your message across. The world is not such a great place anymore, my friend. Now, you have to listen to ‘them’.

Once you start listening to them, you will come to realize the fact that these guys want to go beyond the prototype and are always looking for personalized experience. So, when you are having interaction with them, you need to make sure that you are crafting your marketing message around their feedbacks. If they are talking about simplicity, focus on that while interacting with them. It will make it easier for you to market your product.

Product and Message Should Be Interlaced – Do not try to play smart with millennials because they can easily outsmart you. They are hooked on to the web 24x7 and therefore, if you even try to deliver your marketing message under the garb of a story, you are going to face its consequences very soon.

Be honest and come clean on things. These people are going to love you and your brand this way. Your marketing initiatives should be powered by your awesome product and it should be backed up by testimonials and your company policy.

Show Them A Better World – You simply cannot get your message across and win the rat race by saying the same thing – ‘I am the best and the usual blah blah blah’. No one is going to listen to that gibberish. You need to show them how your product is going to change their lives and make their lives less complicated.

In short, you need to increase their expectation level and at the same time; you have to make sure that the product is good enough to fulfil that expectation. You can casualize your brand message as it will allow you to establish some kind of a bond with your targeted audience. This is the key to long lasting relationship my friend.

Show That You Are a Human Being – No one likes talking to a robot. So, you need to impersonate your brand so that people do not feel that they are talking to a non human being. You can present yourself as a representative of the brand as it will help a lot to build a long term relationship. You need to realize the fact that you have to be a person to be able to communicate with real people.

Try these tips and hopefully, you will be able to curry favour with your targeted audience.

Michael Evans is a passionate blogger and social media analyst. He is currently associated with Safety-Steps.co.uk and managing its online presence.