In today’s digital age, businesses are increasingly turning to robust marketing automation platforms like Salesforce Marketing Cloud to streamline their marketing efforts and drive growth. However, amidst the allure of powerful features and scalability, there lie hidden costs that can catch businesses off guard if not properly understood and planned for. In this blog post, we delve into the hidden costs of Salesforce Marketing Cloud, shedding light on what you need to consider beyond the initial subscription fee.